The Laurus Programme - Nexus Creative Marketing Strategy


Modular Marketing Solution

We have developed a system called The Laurus Programme for those who wish to 'pick and choose' their own marketing activities. The programme is comprised of modules which allows clients to select one or more marketing activities to tackle their specific requirements.

Modules will be tailored and costed to the clients' needs. Our modules are categorised into eight groups:

1 - Field Analysis 

  • Market analysis
  • Market needs
  • Competitor analysis

2 - Audit

  • Brand review
  • Service/product offering
  • Online/offline marketing review
  • Internal brand assessment
  • External brand analysis
  • Goals and objectives assessment

3 - Target

  • Stakeholder profiling
  • Stakeholder engagement
  • Key influencer profiling
  • Key influencer engagement
  • Profile communication matrix

4 - Strategy

  • Marketing Strategy
  • Campaign Activity

5 - Brand Foundations

  • Brand development
  • Brand guidelines

6 - Collateral Foundations

  • Print Material
  • Digital material
  • Exhibition material
  • Website development
  • Social media set up
  • News funnel development
  • Database

7 - Market Engagement 

  • Social media management
  • PR activity
  • Website management
  • Media management and placement
  • Event management
  • Video production
  • Photography

8 - Activity Evaluation

  • Results
  • Website statistics

You are here: > Integrated
Marketing
> The Laurus Programme


Pages similar to The Laurus Programme - Nexus Creative Marketing Strategy

CMS Development

Content Management Systems provided by Nexus Creative give you control over the content of your website.

More on CMS Development >

Nexus Creative - E-Commerce Systems Developer

E-Commerce Websites built by Nexus Creative are safe, easy to use and successful. Nexus Creative are based in Worcester, Worcester...

More on Nexus Creative - E-Commerce Systems Developer >

Advertising Management

Advertising Management services from Nexus Creative, Worcester, Worcestershire is a cost effective way of getting you advertising ...

More on Advertising Management >

The Nexus Creative Blog

View the latest marketing industry and company news in the Nexus Creative blog

More on The Nexus Creative Blog >


A Modular approach to Marketing: The Laurus Programme from Nexus Creative



Registered Address: Cider Mill and Stables, Court Farm, Norton, WR5 2PS.
Registered Company Number: 05189359  VAT Company Number: 845119820
T:01905 821919   F: 01905 821313   E: wecare@nexuscl.com
View Environmental Policy | View ISO 9001:2008 & 14001:2004 Certificate | View Google Third Party Policy