The Laurus Programme - Nexus Creative Marketing Strategy

Modular Marketing Solution

We have developed a system called The Laurus Programme for those who wish to 'pick and choose' their own marketing activities. The programme is comprised of modules which allows clients to select one or more marketing activities to tackle their specific requirements.

Modules will be tailored and costed to the clients' needs. Our modules are categorised into eight groups:

1 - Field Analysis 

  • Market analysis
  • Market needs
  • Competitor analysis

2 - Audit

  • Brand review
  • Service/product offering
  • Online/offline marketing review
  • Internal brand assessment
  • External brand analysis
  • Goals and objectives assessment

3 - Target

  • Stakeholder profiling
  • Stakeholder engagement
  • Key influencer profiling
  • Key influencer engagement
  • Profile communication matrix

4 - Strategy

  • Marketing Strategy
  • Campaign Activity

5 - Brand Foundations

  • Brand development
  • Brand guidelines

6 - Collateral Foundations

  • Print Material
  • Digital material
  • Exhibition material
  • Website development
  • Social media set up
  • News funnel development
  • Database

7 - Market Engagement 

  • Social media management
  • PR activity
  • Website management
  • Media management and placement
  • Event management
  • Video production
  • Photography

8 - Activity Evaluation

  • Results
  • Website statistics

You are here: > Integrated
> The Laurus Programme

Pages similar to The Laurus Programme - Nexus Creative Marketing Strategy

Nexus Creative - Mobile Website Developers

Mobile Website Development by Nexus Creative in Worcester, Worcestershire can come in two main forms - a seperate mobile website o...

More on Nexus Creative - Mobile Website Developers >

Nexus Creative Testimonials

View testimonials from some of Nexus Creative's clients.

More on Nexus Creative Testimonials >

The Laurus Programme - Nexus Creative Marketing Strategy

The Laurus Programme - an Integrated Modular Marketing Solution by Marketing Agency Nexus Creative

More on The Laurus Programme - Nexus Creative Marketing Strategy >

Make Contact with Nexus Creative

Contact Nexus Creative by telephone, post, email or through social media.

More on Make Contact with Nexus Creative >

A Modular approach to Marketing: The Laurus Programme from Nexus Creative

Registered Address: Cider Mill and Stables, Court Farm, Norton, WR5 2PS.
Registered Company Number: 05189359  VAT Company Number: 845119820
T:01905 821919   F: 01905 821313   E:
View Environmental Policy | View ISO 9001:2008 Certificate | View ISO 14001:2004 Certificate | View Google Third Party Policy
ISO accreditations