Viral Marketing
The relevantly recent boom in social networking websites has resulted in large numbers of individuals being accessible online. The development of marketing strategies that target these groups and provide campaigns specifically engineered to be passed on from friend to friend like a virus has generated a new category in the marketing industry. Viral campaigns can take the form of video clips, games, jokes, books or stories. Many brand leaders have realised the potential of viral marketing to target untouched audiences through campaigns unacceptable to the main stream.
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