Articles
The Best Doesn’t Sell if it’s the Same.
Rewind back to Victorian times, a world of children up chimneys, mutton chop beards and shopping rituals where goods were hidden behind counters and the mantra was ‘“look but don’t touch”.
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Hero-Making 101 - Make your Customer the Main Character.
Who doesn’t enjoy a good story? Our lives are full of myths, legends and narratives that resonate with us and allow us to connect with others. From carvings in stone to streaming on our screens, stories have been with us forever.
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Digitise or Die?
Way back in 1998 when Zuckerberg still had a bedtime and you had to decide whether you wanted to use your landline or access the internet, an American economist named Paul Krugman made the prediction “By 2005 or so, it will become clear that the internet's impact on the economy has been no greater than the fax machine’s”.
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Underrated hero of marketing - SMART objectives
Many businesses stumble through their marketing efforts, firing off campaigns and content without a defined target in sight. They focus their resources on activities that look good on paper but yield little return. At Nexus Creative Ltd, we see this all too often. But why?
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The Real Future of AI in Content Creation
The marketing world's a whirlwind of change, and AI's at the heart of it. From generating ideas to lending a hand with research AI tools are becoming part of the toolset here at Nexus and as an agency, we use AI to help our clients achieve the best results possible.
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A Family's Legacy: The Singh Family's Pioneering Spirit in British Agriculture
Imagine this. You are standing in a field on a Strawberry farm in a village called Evesham in the heart of rural Worcestershire. Ripe strawberries and the smell of summer surround you, quintessentially English.
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Starbucks: A Masterclass in Customer Relationships
Starbucks has become synonymous with more than just coffee; it's a brand built on exceptional customer relationships. The coffee giant has mastered the art of creating a warm, welcoming environment where customers feel valued and understood.
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Building Strong Relationships: The Cornerstone of Small Business Success
In the competitive world of small business, the key to long-term success often lies not in the product or service, but in the relationships you build. Whether you're a budding entrepreneur or a seasoned business owner, nurturing strong connections with customers, employees, and partners is paramount.
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Coventry growth for digital marketing agency
A Worcestershire digital marketing agency that has grown to become one of the most successful in the Midlands is undertaking an increasing number of projects in Coventry – including work to promote a major new state-of-the-art material recycling facility in the city.
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Chat GPT and AI...How does it affect you?
You have probably heard of the latest advancement in AI - ChatGPT. Here we explore how it can help you and your business...
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DISRUPTING THE DAY WITH DESIGN
#365ChallengeforCharity
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How to do more...take customer support to the next level
As I sat recently in a hotel not far from the Excel in London, I realised we were missing a trick. As a team, we are proud of the lengths we go to ensure our customers are happy, we make sure we meet their deadlines, we make sure we are creative enough to make a difference, and we make sure we provide a return on their investment. But sometimes things happen to make me realise we can always do more.
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'Tis the season...
Now we’re officially here. It’s mid-December and we’re well into the swing of all things
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A different kind of green tree
Nexus Get Creative for Christmas!
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Nexus Creative Prize Winner Announced for 2022
Congratulations to Valentyna Sturzova, winner of the Nexus Creative Prize for Outstanding Performance in Marketing, Advertising and Public Relations 2022
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Nexus Creative Prize Winner Announced for 2021
We are pleased to announce the 2020/2021 Winner of the Nexus Creative Prize for Outstanding Performance in Marketing, Advertising and Public Relations
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Lessons from Lockdown - 1 Year On
A year ago today, 23rd March 2020, we started working from home to protect the lives of those around us.
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Lessons from Lockdown
On 23rd March, Boris Johnson addressed the nation and declared lockdown in the UK,amid the outbreak of the Coronavirus, Covid-19.
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Winner’s luck at Jungle Safari Adventure Golf!
The winner of our Greater Birmingham Chamber of Commerce Expo competition is announced
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Supporting young designers
The company have been established for 21 years and aims to educate students from primary school to university level on the accessibility of the marketing industry to all, with services such as mentoring, sponsored prizes and exhibitions.
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