Digital Marketing

Digital marketing is the art of marketing products or services using digital technology. With the ability to communicate a personal message to a mass audience in a cost-efficient manner, digital has become the way forward for many business strategies.

With a proven track record of developing and executing digital marketing strategies, we can ensure your digital footprint provides a quantifiable return on investment.

Search Engine Optimisation

At Nexus Creative, we have a practiced process which uses thoroughly researched and highly relevant website content to drive websites up the rankings list.
Our commitment to content marketing ensures the content provided will answer your potential customer’s needs, organically driving your website up the search engine rankings.

SEO is an ongoing process that requires a level of maintenance, which is why we have a dedicated team of SEO experts to regularly review our websites.

Our Search Engine experts will run through a set process to:
  • Review your website
  • Benchmark your site against keywords
  • Benchmark against competitors
  • Add the relevant content
  • Make the necessary website amends

The output will result in improved organic ranking, reduction in the cost of any pay-per-click advertising and an increase in the target website traffic.

Digital Direct Mail - HTML emails

Digital email, HTML, E-shot - whatever you call it - play a role in many marketing campaigns but can be considered a nuisance by many. We are careful to consider who receives our emails ensuring our clients are adhering to the General Data Protection Regulation (GDPR) policy.

Everyone must have first opted in to receive marketing messages and secondly, all must be provided with a method of removing themselves from future mailings.

HTML Emails, when designed correctly, are a valuable tool for communication, as well as delivering promotions, campaigns, business news and sector news to a warm audience.

Pay-Per-Click (PPC) and Remarketing

Sometimes, you cannot rely solely on Search Engine Optimisation (SEO) to get your website to the top of the organic search engine listings and Pay-Per-Click campaigns (PPC) are an excellent alternative.

The success of PPC and paid digital marketing campaigns is reliant on knowing where, when and how to position advertisements to get the maximum return on investment from your target audience.

At Nexus, we have developed a comprehensive process which delivers valuable results every time. Through a wealth of experience in media planning and buying, Nexus Creative can position your product or service for maximum impact to the potential customer.

We don’t just rely on conventional outlets but use our experience to tap into niche platforms at the correct time.
This knowledge and experience mean we can implement a higher conversion rate with a lower media spend.

Our understanding of the media planning and buying process is researched and negotiated in reference to the relevant sector and positioned to gain the highest return on investment.

Social Media Marketing

Social Media plays such a role in our current lives it is hard to remember a world without it.
However the majority of businesses only use social media to broadcast their activities and miss out on the commercial benefit of building relationships. To ensure social media engagement we look at generating conversations with the audience so they feel they have got something out of the interaction.

As an integral party of our newsfunnel process we develop social media strategies for all the standard social media channels, Twitter, Facebook, Linkedin, Pinterest as well as some of the more niche vehicles.

As part of our commitment to continual development we are partnered with Coventry University to ensure we are on top of the academical side of social media, social science and customer engagement.

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