Implementation of an Omni-Channel Marketing strategy encourages use of a consistent message introduced across all platforms, which helps users devise their own route through the buying process.
This approach is a modernised method of Multi-Channel Marketing, which saw different strategies developed for individual channels. The Omni-Channel approach focuses on the creation of an overall strategy that can be implemented across the board, in areas such as online from a desktop or mobile device, by telephone or in a brick and mortar store.
This true integration method between channels at the back end allows the link to be fluid and maintains the same customer experience regardless of where the purchase will be made.
Introduction of this approach will see your customer retention rate increase, whilst creating a synergic brand across all outlets.